"Caesars Sportsbook puts the bettor at the center of everything," said Eric Hession, Co-President of Caesars Digital. The Caesars Sportsbook by William Hill app offers an upgraded look and link to Caesars Rewards. In Illinois, Nevada, and Washington, DC, markets where bettors are required to be at or near a Caesars Sportsbook retail location to register, bettors will now have access to the new Caesars Sportsbook by William Hill app. And will soon be live, pending regulatory review, in Arizona, Maryland, and Louisiana, reports the company. The new mobile app is live in eight states – Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia. The Caesars Sportsbook app operates on Liberty, the company's owned and integrated tech stack. Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards," said Tom Reeg, CEO of Caesars Entertainment. The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines, and an intuitive user experience. " We are excited to launch our new comprehensive marketing campaign for Caesars Sportsbook. Mobile experience offers unprecedented promotions, new product features, and integration with Caesars Rewards, the largest customer loyalty program in the industry.Ĭaesars Entertainment today unveiled Caesars Sportsbook, a new way to experience sports betting with a multi-million dollar comprehensive marketing campaign.
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